7 Ways to Expand Your Reach with Search Marketing

Businesses exist for one reason—to sell goods and services at a profit. Driving your online presence will increase your customer reach and grow your sales. Here are seven ways you can expand your reach with search marketing:

1. Relevant Keywords

Relevant and highly searched keywords drive prospective buyers to your website, increasing your opportunity to make a sale or book an appointment. Find out which keywords and phrases your targeted customer base uses to find similar products or services online, and use those keywords to place your website front and center.

2. Content Is Key

Your website’s content should match your brand and provide helpful information about your company, products, and services. Confusing content or the lack of useful information on your website will result in visitors quickly leaving your website in search of another company.

3. Reach Out Through Social Media

Social media is the fastest-growing segment of search marketing. Social media platforms can work hand-in-hand with a solid SEO strategy. Successful companies use social platforms to run highly targeted ads and develop relationships with their target audience and loyal customers. Facebook, Instagram, LinkedIn, and Twitter are popular platforms that your company can use to drive its success.

4. PPC

PPC (pay-per-click) advertising, also known as Google Ads, is a great strategy that can work alongside an SEO campaign. SEO is known for getting long-term results, but it’s a marathon, not a sprint. It may take as much as six to nine months to start seeing the best results from an SEO campaign, but the advantage of SEO is it works well as a long-term strategy. To give your SEO campaign a boost right out of the gate, a PPC campaign can be used to get faster results. Google Ads are the search results you see at the top of the page after sending a search query. As the name implies, you pay only when someone clicks on your ad. If you are interested in PPC but do not know where to start, BDX Omaha offers top-rated PPC Services; get a free quote from us today!

5. Brand Management

Today’s consumers do business with brands they know they can trust. Professionalism, timeliness, great customer service, and quality products and workmanship create a basis for customers to return to you for your products and services. Brand management isn’t just about creating a consistent image that consumers recognize; it’s also about developing trusting relationships with consumers and building a loyal customer base.

6. Commit to a Strategy

As we mentioned, SEO is a long-term strategy. Don’t expect immediate results. Once you’ve launched your SEO campaign, be patient and stick with it. When you remain committed to a well-designed SEO strategy, you’ll reap the rewards of long-lasting results.

7. Local SEO

When you do business from a physical location, you want to reach customers in your area to attract them to your brick-and-mortar store, and for this, local SEO is indispensable. Drive new customer awareness and foot traffic by showing up in their local searches.

BDX Omaha helps businesses across the country expand their reach with proven search marketing strategies. Contact the experts at BDX Omaha today for your free SEO review or to learn more about our search marketing services.

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