Step-by-Step Social Media Marketing Guide

If you are not yet using social media to connect with your customers, you’re missing out. Social media platforms such as Facebook, Instagram, Twitter, and Pinterest provide a quick, efficient, and affordable way for you to reach your customer base directly.


1. Set Goals

Begin your plan by identifying your business goals and objectives. Making sure your social media messaging is tied to your brand increases consumer buy-in while you build your audience. Follow the S.M.A.R.T method for goal setting:

  • Smart

  • Measurable

  • Attainable

  • Relative

  • Time-bound

2. Engage Your Audience

Think of your audience as real people with real needs. You want them to consider you a trustworthy source to supply what they want. Drive your audience by creating relevant content and using the platform's analytical tools to track which content is driving engagement through comments, likes, follows, and shares.


3. Keep an Eye on the Competition

Being competitive means doing your homework. Know what platforms will perform best for your company and use key takeaways for what’s working for your competition. Utilize SEO and track keywords to see what customers are searching for, and use those keywords to drive traffic to your site.


4. Create Engaging Content

Keeping your customers engaged can be a challenge. Interesting, relevant, exclusive content will keep them returning to your site. You want to create content that stands out from your competitor and delivers a message consistent with your brand. Plan your posts and use a social media calendar to stay on top of your social media strategy. Most sites allow you to schedule posts so you can honor the “time-bound” commitment in your S.M.A.R.T. goals. Continue driving customer interaction and confidence by promptly responding to messages and comments.


5. Analyze Your Results

Social media sites want you to use them to promote your business. One of the tools they provide is analytics. You can study your audience, know your demographics, and track results such as mentions, follows, engagement, reach, shares, reposts, tags, impressions, and site visits. This helps you make decisions based on which posts are driving engagement, clicks, and sales.

Even after reading our social media marketing guide, social ad management can feel overwhelming, but it doesn’t have to be that way. BDX Omaha provides the support you need and the marketing you deserve. Contact us today using our easy, convenient online form. 

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